Our Story

Bea Wade, founder and candle maker behind Emma Rose in Birmingham, Alabama

Living beautifully, one ritual at a time

Emma Rose is a Birmingham, Alabama home-fragrance house rooted in memory, restoration and the beauty of everyday ritual. Each scent is designed to hold a feeling: the warmth of home, the quiet of rest, the courage to dream and the freedom to take the scenic route.

Meet Bea Wade

I founded Emma Rose with a simple belief: fragrance can do more than make a room smell beautiful. It can return us to a memory, shift the atmosphere and create space to reconnect with ourselves.

The heart of the brand is inspired by my grandmother, Emma Bolden, and her flower garden. Her ability to create beauty and tenderness in the midst of everyday life shaped my understanding of care, belonging and what it means to live beautifully.

Emma Bolden tending her flower garden at Tom Brown Village in Birmingham
Emma Bolden in her flower garden—the living inspiration behind Emma Rose.

That legacy lives in every collection—from the restorative stories of Rooted in Her to the freedom and discovery woven through Journey. Each Emma Rose candle is hand-poured in Birmingham in small batches as an invitation to slow down. These are not fragrances made simply to fill a room. They are rituals made to help you live in it more beautifully.

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Made in Birmingham

Emma Rose is proudly handcrafted in Birmingham, Alabama, and is currently available at the Birmingham Museum of Art, the Elyton Hotel and the Huntsville Museum of Art.